Sleep Awareness Week Recap 2017
This year we participated in the National Sleep Foundation’s Sleep Awareness Week (April 23 - 29, 2017), which prompted everyone to consider how sleep affects your daily life. Throughout the week, their campaign reinforced the many benefits associated with making healthy sleep habits a priority, as it influences not only your health, but your mood, productivity, well-being and overall quality of life. We’re exhausted from working so hard during Sleep Awareness Week this year, but if you missed anything here’s what we covered:
We spent most of Monday preparing everyone for what was to come during Sleep Awareness Week. Specifically, our themed, daily newsletters with coupons and exclusive information! Think sleeping habits of animals, how sleep benefits athletic recovery and more! (Plus, a special guest post on Friday). Earth Day was also the previous day, April 22, so we took the opportunity to promote five ways to be more energy efficient!
Tuesday was all about the sleeping habits of animals! For example, dogs spend 12 - 14 hours a day sleeping and don’t need to sleep consecutive hours - they can pop up when there’s action and snooze when they’re bored. Cats, on the other hand, sleep between 16 - 20 hours a day and are considered crepuscular, which means they are most active during the twilight hours of dawn and dusk. However, they are similar to us in that they too experience both REM sleep and non-REM sleep. Some other fun facts included:
- Giraffes only sleep for about 20 minutes every day.
- Desert snails can sleep for years at a time.
- Horses, zebras and elephants all sleep while standing up.
- Dolphins sleep with half their brain alert and one eye open.
Wednesday was about the athlete in all of us. Your sleep schedule needs to benefit your athletic performance, not hinder it. REM sleep is the deep sleep that provides energy to your brain and body. If you aren’t getting enough, the body responds with a decline in split-second decisions, higher probability of fatigue, poor focus and not releasing hormones needed for peak performance. Whether you’re preparing for a big game or just looking to maintain a certain fitness level at the gym, be sure to follow these tips to get the optimal amount of sleep.
Thursday took us all the way back to 4500 BC! For hundreds of years, we have been trying to perfect our temperature as we sleep. Before electricity, our ancestors needed to warm up their bed during the bitter winter months, so they would fill a pan with rocks, heat it over the fire and then place the pan in between the bedding layers. Some other sleep #TBT facts included:
- From the Neolithic Period to the Roman Empire, mattresses were stuffed with grass, leaves and straw.
- Leonardo Da Vinci followed a sleeping pattern called the Uberman sleep cycle, which consists of a 20-minute nap every four hours.
- Our periods of rest got longer during the Industrial Revolution with the proliferation of artificial light and people no longer going to bed right after sunset.
On Friday, we had a special guest stop by. Esteemed neurologist, Dr. Chris Winter has released his latest book, The Sleep Solution: Why Your Sleep Is Broken and How To Fix It. He has treated sleep patients exclusively for over twelve years and he started doing sleep research nearly 25 years ago. He is an active participant in patient care, as well as a dynamic speaker, writer and researcher on the science of sleep. Working with patients day to day, as well as professional athletes and their sleep habits, he is a qualified professional with immense knowledge in the industry. On Friday he stopped by to discuss how to evaluate your broken sleep and truly fix it.
In addition, we also offered 15% off storewide purchases with an additional 5% of the sale going to Relief Bed throughout the entire week. At the conclusion of this special, we sold hundreds of ChiliPads, resulting in the donation of more than 100 Relief Beds to the Charlotte Rescue Mission and the Watchmen of the Streets organization. In addition, a charitable contribution to Relief Bed's International Relief Fund was donated.
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